Demand Media
- New investment
- Location: US
- Sector: Internet
- www.demandmedia.com
First investment
3i invested $40m in September 2006 to enable Demand Media to invest in future growth initiatives and acquisitions.
Nature of business
Next generation media platform with significant media properties and one of the largest domain portfolios.
| Results to 31 December | 2006 (unaudited) $m |
|---|---|
| Sales | 78.9 |
| EBITDA | 17.9 |
| Net assets | 232.5 |
Current trading
Demand Media has continued to grow both revenue and EBITDA. The company has closely tracked its plan while growing the business both organically and through fill-in acquisitions.
Developments since 3i invested
Demand Media has released its new media platform that includes social networking, user publishing and optimisation/monetisation. In addition, it has successfully closed and integrated three acquisitions since 3i invested.
| 3i Group plc’s investment as at 31 March |
2007 £m |
2006 £m |
|---|---|---|
| Cost | ||
| Equity and loan | 21 | n/a |
| Directors’ valuation | ||
| Equity and loan | 20 | n/a |
| Equity interest | 8% | n/a |
| Income in the year | 0 | n/a |